Bathroom and kitchen remodeling needs are on the rise, yet many contractors struggle to find a steady stream of in-home estimates. Word-of-mouth advertising and print media alone are not enough in today’s highly competitive online environment. Chicago construction and remodeling companies need to have a strategic, data-driven marketing approach to create steady leads and schedule in-home estimates.
The Secret to Steady Leads: New Paid Advertising
Paid advertising is likely the best method to ensure a consistent flow of remodel leads. When executed correctly, sources such as Google Ads, Facebook, and Instagram can drive high-intent homeowners looking for kitchen and bathroom remodels.
1. Google Ads: The Power of Search Intent
When someone is looking for “Chicago kitchen and bathroom remodeling,” they are already in the market for services. With Google Ads, you can rank at the top of search results, so your business is what they see first. With high-converting ad copy and optimized landing pages, you can turn these searches into in-home estimates.
2. Facebook & Instagram Ads: Targeting the Right Homeowners
Social media marketing allows you to reach homeowners before they embark on a search. Through custom audience targeting, you can target the most likely prospective remodeling consumers in Chicago—whether they’ve engaged with companies like yours or live in high-end real estate areas. Thoughtfully designed ads featuring before-and-after remodels can generate interaction and boost in-home quotes.
3. Retargeting: Converting Interested Prospects
All your potential customers stop by your site but do not order an estimate on the spot. Retargeting ads ensure they are again shown your advertisements, reinforcing your brand and remembering to place an in-home estimate order. The process significantly increases the conversion rate and fills the pipeline.
Aside from Paid Ads: Building a Long-Term Lead System
While paid ads deliver quick payback, an overall digital marketing system supports long-term achievement.
1. SEO for Remodeling Chicago
Optimization of your site for search engines ensures your business appears in natural search results. Going after keywords such as remodeling Chicago, kitchen remodeling, bathroom remodeling, and so on, will ensure that your business experiences consistent organic traffic from homeowners looking actively for a remodeling service.
2. Optimization & Lead Capture of Your Website
Your website has to be constructed to convert visitors to the website into booked in-home quotes. Clean, professional aesthetics, direct calls-to-action, and an easy scheduling system increase the chances of converting clicks to consultations.
3. Email & SMS Reminders
A majority of homeowners need multiple touches before they spend on a remodeling project. Computerized email and SMS reminders ensure potential clients do not slip away after inquiring about kitchen and bathroom remodels.
Conclusion: Grow Your Remodeling Business with a System That Works
At Spark Digital Chicago, we specialize in helping remodeling and construction companies generate repeatable, high-quality in-home estimates through modern digital marketing. From Facebook ads to Google Ads, SEO, and website optimization, we create tailored strategies that deliver measurable results.
Want to see how we can help your business grow? Book a free strategy call today and start generating more remodeling leads in Chicago!
